Vintage Polo by. Ralph Lauren Sneaker Ad campaign from the mid 1980s. The ad campaign featured the first successful sneaker launched by the Polo brand. The sneakers were well sort after by boosters and fashionistas during the 1980s.
Vintage Polo by Ralph Lauren Ads from the early 1980s. The ads were a beginning of the marketing and branding attempt to lure wealthy consumers with visions of affluence, opulence and luxury living.
Albany and Fenimore boosters were amongst the first groups of Brooklyn to form a collective of shoplifters that went far and wide in the search of exclusive Polo, Goretex and skiwear just to name a few. The crew held out of the Flatbush section of Brooklyn and had some of the nicest get money takers to contribute to the game. Some of the boosters started out in the early 1980s with some starting their career as early as 1980 and 84.
Bjorn Borg is a Swedish Born Number 1 world Tennis Player that won 11 Grand Slams between the years of 1974 to 1981. Bjorg was sponsored by the FILA brand who in and laced the player with attire for a lot of those Championships he won. THE Borg x FILA collection was first introduced during his career in the 1970's and instantly became a classic design for the brand. The collection was so successful that it has been reintroduced several times in different variations and color ways since then. This collection was well sort after by the hustlers, boosters, and B-Boys of the 1980s with pieces that were highly coveted by all the likes.
The Gore-Tex brand has been a favorite of Brooklyn Boosters and Lo-Lifes since 1984. Goretex track suits complimented the Polo by Ralph Lauren brand and costed a pretty penny. Skiwear made with Gore-Tex material was highly sort after by boosters and were not easy to come by. In the boosting game you didn't feel like an official booster until you got yourself a Gore-Tex suit. It was almost like a rite of passage to have one.
A photo from Photographer Jamal Shabazz Images From Hip-Hop Photographer Jamel Shabazz's New Exhibit "Reflections of the 80s". What's ironic about this pic is that when I seen it I showed it to a friend of mines named Giles and it happened to be his cousin that was killed back in the 80's. He hadn't had a picture of him or seen one in awhile so this is the only picture he knows exist of him. The jewelry and style of dress was definitely a staple look in the streets of Brooklyn during that era.
Original Lo-Lifes at Club Sensations in Newark New Jersey 1988. Top (L-R) Dre-Lo R.I.P (cut out of pic), Barhkim R.I.P, Ski Black, Vic-Lo. Bottom Row (L-R) Boostin Billy R.I.P. Rack-Lo, Rudy-Lo from The Johns, Uncle Disco and Franky Boo.
Lo-Lifes: An American Classic Book Co-Author George Billips aka Rack-Lo tells a classic story from his days as an Lo-Life. In this You-Tube clip Rack speaks about the time he and some other Lo-Lifes went boosting in Lord & Taylors department store in Manhattan. This particular day the crew was in search of a high coveted silk shirt designed by the Polo by Ralph Lauren brand nick named the "Silk Crest" aka the "Silk Crizzy"