Yoooooooooooooooo!!!! Super SaLLoot and Shout out to my bro Vic-Lo The Barbarian aka Thirstin Howl the 3rd modeling the re-release of the Snow Beach Collection by Ralph Lauren. Thirstin Howl is the Co-Founder of the Lo-Lifes street gang that originated in Brooklyn, NY in 1988. The crew focus was to steal and possess as much Polo by Ralph Lauren as possible. The Snow Beach collection was released originally in 1995 and was made famous on a global scale when rapper Raekwon of the Wu-Tang Clan wore the pullover in the music video for the song "Can It Be All so Simple" with Polo dampening sales and low stocks. The company decided to take it's marketing too the streets to drive sales and give new life to the brand.
I know this has to be a surreal moment for my Lo-Life brother. These are the things we would talk and dream about in the hood. Anyone from Brooklyn would say time after time Ralph needs to get Lo-Lifes to model the line because they were the real Poloroids, they are the ones that made the brand a household name in the hip-hop community. This post is just to show anyone reading it that dreams are possible. This to show you that you can take a negative to a positive and to never give up. You never know!
Photos Courtesy of Vice Magazine
Playboy Sunglasses Ad from the early 80's. My G here looking like the black Magnum P1 with a hardbody brown pair on. I called the 1-800 number in the ad and was told I won a free Caribbean vacation. LOL!
Esprit was the lit brand for females back in the 80's. Before the Ralph Lauren and Georges Marchiano takeover on the streets of Brooklyn, all the fly girlies rocked this Esprit brand along with their Liz Claiborne, and Gloria Vanderbilts. The brand was only sold at better department stores and couldn't be found in traditional clothing stores that lined the avenues of certain urban areas. Esprit designs were filled with bold primary colors over loose fitting garments. A lot of their pieces look like something the people dancing in a Boy George video would rock. The designs heavily concentrated on utilizing lots of stripes and heavy branding of the Esprit name across the front of tees and sweatshirts. It was more of a boys line made for teenage girls pretty much; if you ask me.
Vintage Saks Fifth Avenue television commercial that originally aired in 1982. My question is... Who's Elliot Lauren? lol
Vintage Town & Country magazine cover featuring Ralph and his wife Ricky Lauren. That jacket is hard that Ralph rocking. That cream turtleneck that Ricky is wearing was also a collectible item by Polo collectors. The cream turtleneck came in men's and women's and was so identical to the point where you couldn't tell the difference. With that being said, boosters would rock both. A lot of ill Polo pieces Ralph made were made for boys and women. If you were a slender dude like me, you were able to get Polo from the boys, women or mens sections.
A&S Plaza know known as Manhattan Mall was located in midtown manhattan Fashion District area. The
main entrance of the mall was located on Broadway between 33rd and 32nd streets. The mall was original built in the same building which was home to another department store by the name of Gimbels which had closed in the early 1980s. A&S ( Abraham & Strauss ) later purchased the property and decided to utilize some of the space for its own while renting out the other real estate to other retailers. In it's initial opening the mall was a success, but early out attracted the likes of many shoplifters and criminals such as us Lo-Lifes. The mall had seven floors and a plethora of stores to choose from. Ironically some years later A&S went bankrupt and later sold their properties. In 1995 A&S Plaza was renamed Manhattan Mall and the rest is history.