Esprit was the lit brand for females back in the 80's. Before the Ralph Lauren and Georges Marchiano takeover on the streets of Brooklyn, all the fly girlies rocked this Esprit brand along with their Liz Claiborne, and Gloria Vanderbilts. The brand was only sold at better department stores and couldn't be found in traditional clothing stores that lined the avenues of certain urban areas. Esprit designs were filled with bold primary colors over loose fitting garments. A lot of their pieces look like something the people dancing in a Boy George video would rock. The designs heavily concentrated on utilizing lots of stripes and heavy branding of the Esprit name across the front of tees and sweatshirts. It was more of a boys line made for teenage girls pretty much; if you ask me.
Truthfully Esprit kind of originated the boyfriend jeans look for women. It was definitely a precursor fashion brand for the select few fly girls in their high school hay day. Esprit was much more widely consumed by white teenage girls suburban America, but not so known in the hood. I can possibly count on two hands how many girls I seen in thee hood or in school wearing the brand. But usually those girls who did rock it back then eventually evolved into wearing Bennetton, Guess and Polo with the old school Gucci bag on their shoulder.
And they had black models in their ads too. I give them props for doing that early.