My boosting career started in 1987 in the Polo by Ralph Lauren Kids section. I use to go to a department store by the name of Abraham & Strauss located down town Brooklyn in the Fulton Ave Shopping District. What was odd was the Department store only sold the kids line of the brand and never the adult sizes. When I first seen this ad I thought it was dope. Just looking at the ad took me back to those days before I lost my innocence. But as I analyzed the ad and the down vest and goose feathered filled coat was that there were no Logos on either one if the items. I believe this ad was produced for the 1984-85 Boys collection and the same designs were released again the following seasons but later included the "Universal Badge logo" aka "The Uni". That particular collection is the need jet fuel the brand needed to help take it to stratospheric heights.
Possibly Ralph realized that the designs were dope but they just missed something. He possibly was left with a warehouse filled with coats and had to figure out how to get rid of the merchandise without taking a complete lost. Possibly a head buyer from a department store really liked the designs and suggested to add something to make it stand out and have more of it's on brand identity. During the 80s heavy logo branding was being used in apparel designs so to stay ahead of the pack you had to have your own distinctively look that identified it and made itself stand out from the competition. I believe Ralph did a Puffy Daddy and remixed the coats and resold them back to department stores at wholesale. If my theory is correct and that's truly the case then it was genius business move on Ralph's part.